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Mobile advertising is becoming increasingly popular, but many small business advertisers still have trouble understanding how the most popular type, SMS text advertising, actually works.  Here is a quick explanation: 1.    The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword.  By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor.  The advertiser can market different keywords for different campaign purposes.  2.    When a customer opts into a … Continue Reading

You could have been born yesterday and still see the popularity that mobile phones have today.  And small business owners need to be aware that their customers are using those mobile phones all the time – for texting, talking, even Internet surfing.  Mobile advertising has increased significantly as a result of the mobile phone revolution.  Advertising that only a few short years ago was reserved for the big guys is now beneficial to any size business owner.  Following are a few of the great benefits mobile advertising can offer to the small to midsized business owner: 1.    Conversion … Continue Reading

Mobile phone advertising is destined to become as critical to the marketing campaigns of small business owners as Internet marketing is today.  More than five out of six households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising. But, many people find it hard to understand how mobile advertising works. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company.  Here you will find a quick breakdown of the two … Continue Reading

Mobile advertising is not a fly by night thing.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.  You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.  Slow data transfer speed is the first challenge with mobile advertising.  In an environment where most … Continue Reading

Mobile advertising is not a fly by night thing.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.  You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.  Slow data transfer speed is the first challenge with mobile advertising.  In an environment where most … Continue Reading

Mobile advertising is not a fly by night thing.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.  You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.  Slow data transfer speed is the first challenge with mobile advertising.  In an environment where most … Continue Reading

Mobile phone advertising is destined to become as critical to the marketing campaigns of small business owners as Internet marketing is today.  More than five out of six households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising. But, many people find it hard to understand how mobile advertising works. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company.  Here you will find a quick breakdown of the two … Continue Reading