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Mobile advertising is becoming increasingly popular, but many small business advertisers still have trouble understanding how the most popular type, SMS text advertising, actually works.  Here is a quick explanation: 1.    The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword.  By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor.  The advertiser can market different keywords for different campaign purposes.  2.    When a customer opts into a … Continue Reading

Small business marketing has certainly evolved since the days people set up a stand in the marketplace and hawked their wares.  Every time advancements are made new and exciting opportunities are available to the smart entrepreneur, and small business owners are smart to take advantage of a wide variety of advertising options.  Let’s take a short walk down memory lane to see how small business marketing has evolved.  Word of Mouth.  In the beginning was the word…and not much more when it came to marketing options.  Basically, if you built tents, people knew you were a tent builder because … Continue Reading

Mobile advertising is a form of marketing that is growing across the country- and around the world for that matter.    To explain, small business owners are able to stay in touch with their customers via text message and notify them of upcoming events, discounts available, contests or any number of things.  This type of mobile advertising, also called SMS advertising, requires the customer to “opt in” by texting in a keyword.  Once they have done this, their cell phone number is stored and the advertiser can send text messages periodically to the customer.  This type of technology is … Continue Reading

Mobile phone advertising is destined to become as critical to the marketing campaigns of small business owners as Internet marketing is today.  More than five out of six households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising. But, many people find it hard to understand how mobile advertising works. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company.  Here you will find a quick breakdown of the two … Continue Reading

Mobile advertising is not a fly by night thing.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.  You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.  Slow data transfer speed is the first challenge with mobile advertising.  In an environment where most … Continue Reading

Mobile advertising is not a fly by night thing.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.  You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.  Slow data transfer speed is the first challenge with mobile advertising.  In an environment where most … Continue Reading

Mobile advertising is not a fly by night thing.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.  You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.  Slow data transfer speed is the first challenge with mobile advertising.  In an environment where most … Continue Reading

Mobile phone advertising is destined to become as critical to the marketing campaigns of small business owners as Internet marketing is today.  More than five out of six households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising. But, many people find it hard to understand how mobile advertising works. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company.  Here you will find a quick breakdown of the two … Continue Reading